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"Windows Down" is a song by Big Time Rush. It was written by Alexander James, Bei Maejor, Damon Albarn, Dave Rowntree, Graham Coxon, Matt Squire, Matthew Musto, and Mike Posner. An electo-rock and dance-pop song with dubstep influence, "Windows Down" takes a sample from the 1997 single "Song 2" by English rock band Blur.

Nickelodeon Records, in partnership with Columbia Records, released "Windows Down" as a standalone single in the United States on June 25, 2012. The song was commercially successful, peaking at #45 on Billboard's Digital Song Sales.[2] Originally planned to be incorporated into BTR's third studio album, the song was instead included as the thirteenth track on a re-release of the band's second album, Elevate.

A music video was shot primarily by the band while they were on vacation in Maui, Hawaii, during the last week of May 2012. It was digitally released on June 22, 2012, three days before the official single release.

Background

Nickelodeon and Columbia Records planned for Big Time Rush to release a "hit" single for the summer of 2012, which they planned to promote extensively in pursuit of radio and commercial success. In preparation, the labels approached the four members of Big Time Rush individually, and asked them each to write an "original" song.[3] They would then select one of the four tracks to become the desired single.[3]

Kendall Schmidt, James Maslow, Carlos PenaVega, and Logan Henderson each wrote a song with a team of their choosing, on time that was not accomodated for and paid by the label.[3] According to Big Time Rush actor and close friend of the band Stephen Kramer Glickman, it was apparent that the four musicians "really invested a lot of time" into each of their efforts, particularly Schmidt, who created a song titled "Midnight Somewhere" that received unanimous praise from his bandmates as well as from the cast and crew of the television show.[3][4]

Sony ultimately rejected all four members' songs, an action that Glickman has described as "mean", recalling that the situation lead to increased "difficulty" on set for Big Time Rush, with the band members more frequently "butting heads" with creator Scott Fellows and the showrunners, as well as their partners at Sony.[3] Instead of the band's works, Columbia Records purchased an instrumental sample from the English rock band Blur's 1997 "wikipedia:Song 2" for $75,000.[4] Enlisting producers Bei Maejor, Matt Squire, and CJ Baran, the instrumental track that incorporated the sample, which was originally envisioned for American singer and songwriter Kesha, was re-written into "Windows Down".

Lyrics and music

Big Time Rush's "Windows Down" was written by Alexander James, Bei Maejor, Damon Albarn, Dave Rowntree, Graham Coxon, Matt Squire, Matthew "Blackbear" Musto, and Mike Posner. The instrumental track incorporates the "Woo-hoo!" sample from "Song 2" alongside its primary guitar riff, with new lyrics and music. The track takes influence from the electronic dance and dubstep genres, featuring a breakdown in the song's bridge. Lyrically, the song's verses speak in anticipation of a party, building up to the song's high-energy hook "all the windows down, when I'm rolling through your town."

The band has spoken highly of "Windows Down", calling it "an incredible song".[5] The single has been performed on every tour setlist since its release, and was played as the opening song on the Summer Break Tour and Big Time Rush Live tours.

Promotion and release

Starting on June 1, to draw attention for the single's release, the band started a daily countdown on Twitter with the hashtag #BTRwindowsdown along with the number of days left before June 25, 2012, when the single would be officially released on iTunes. The hashtags for the first two days, #BTRwindowsdown25 and #BTRwindowsdown24, both reached the #1 position on Twitter's worldwide trending topics list.[citation needed]

On June 11, the news outlet Cambio published an exclusive article that allowed fans to stream the entire song ahead of its digital release.[6] The band performed "Windows Down" for the first time at the B96 Pepsi SummerBash in Chicago on June 16.

The official music video was released on June 22. Within 24 hours, the music video shot to #2 on the iTunes music video charts, second to Katy Perry's "Wide Awake". Nintendo offered an enhanced three-dimensional video on their Nintendo 3DS platform, for which the band also promoted alongside the game Mario Kart 7.

Windows Down reached #62 (out of 200) on the "Top Pop Songs" chart of iTunes within 6 hours of its release. The song peaked at #17, making it the group's biggest hit song on iTunes.

Critical reception

Reception to the song has been positive overall. Nick Bassett from UK site The Re-View called 'Windows Down' a "surefire Summer pop hit", complimenting the use of the Blur 'Song 2' sample and wrapping up his article saying that it should "mark Big Time Rush as some hot, home-grown competition for our Transatlantic invading boybands".

Bill Lamb of About.com called the song "a guilty pleasure" and praised the song's use of rock, claiming that it provided "an appealing, more 'grown up' power pop sound for the group... [distinguishing them] from the wave of British boy bands hitting [North American] shores."

Music video

Big_Time_Rush_-_Windows_Down

Big Time Rush - Windows Down

A music video was released on June 22, 2012, three days prior to the single's official digital release. The video was filmed in Maui, Hawaii between May 25–29, 2012,[5][7][8] and depicts the band cliff jumping, paddleboarding, swimming near waterfalls, and driving around with their friends.[5][9] Columbia Records hired Marc Klasfeld, who previously directed BTR's "Music Sounds Better with U" music video and has also worked with artists such as Katy Perry, as the director for the video.[5] Kendall said, "Carlos directed that video," with creative input from all four members of the band. "This video was 100% our idea and 100% us."

The video concept came from Big Time Rush themselves, who had recently vacationed together in Maui when Sony first starting laying out ideas for the band's upcoming music video. The label envisioned ideas such as "a water balloon fight in an abandoned building", but the band was critical of them, as Kendall Schmidt said they felt their concepts "had nothing to do with the song at all."[10] In response, Carlos PenaVega came up with the idea to return to Hawaii and "film everything they just did."[10] Though doubtful that the label would greenlight the idea, PenaVega and James Maslow formally pitched a proposal, even setting a potential budget.[10] After some hesitation, Sony's administrators approved the idea, and the four band members were flown out from Los Angeles to Maui, along with director Marc Klasfeld, as PenaVega retroactively joked "they didn't trust us with the money."[5][9]

Big_Time_Rush_-_Windows_Down_-_Behind_The_Scenes

Big Time Rush - Windows Down - Behind The Scenes

Many of the shots and filming were handled by the four members of Big Time Rush. Kendall Schmidt has said that Klasfeld was flexible and encouraged them to try their ideas, such as Schmidt strapping a GoPro camera to the end of his paddleboard and filming himself riding waves. They made extensive use of GoPros as well as waterproof RED cameras in order to obtain underwater footage. When wrapping the production, the band described the video as "their best one yet," proudly saying that the vision behind the music video was "all us."

Credits and personnel

  • Written by Matt Squire, Mike Posner, Bei Maejor, Matthew Musto, Damon Albarn, Graham Coxon, Alexander James, and Dave Rowntree
  • Published by EMI April Music Inc. o/b/o itself and Cletis Jones (ASCAP) / Mike Posner (ASCAP) / Sony/ATV Tunes LLC (ASCAP) / North Greenway Productions (ASCAP) / Bei Maejor Music / Songs Of Universal, Inc. (BMI) / EMI Blackwood Music Inc. o/b/o EMI Music Publishing Ltd. (BMI)
  • Produced by Matt Squire, Josh Wilbur, and Larry Goetz at The Lair, SOMD, and NRG Studios, Los Angeles, CA
  • Assistant Engineer: Kyle Hoffman
  • Drum Programming, Guitar, Synth, and Vocal Production by Matt Squire
  • Additional Programming: CJ Baran and Bei Maejor
  • Mixed by Serban Ghenea at MixStar Studios, Virginia Beach, VA
  • Engineered for Mix by John Hanes
  • Assistant for Mix by Phil Seaford
  • Drum Programming: Matt Squire
  • Additional Programming: CJ Baran and Bei Maejor
  • Guitar, Synth, and Vocal Production: Matt Squire
  • Contains a portion of the composition "Song 2," written by Damon Albarn, Graham Coxon, Alexander James, and David Rowntree. Published by EMI Blackwood Music Inc. o/b/o EMI Music Publishing, Ltd. (BMI).

Lyrics

Throw it up... Woo hoo!

You're pretty baby, but you know that
Wish I could bring ya across the map
I can feel it in the air that it's on tonight
I don't really care if it's wrong if it's right
Petal to the metal baby holds me tight
Anything you want I can get that girl, if you're with that girl

Everybody knows that I want ya
If you want me baby show me
Roll the windows down let your hair flow
Let it all go tonight

Woo hoo... All the windows down
Woo hoo... When I’m rolling through your town
Saying yeah yeah (2x)

You drive me crazy but you know that
Feel the breeze girl let’s take a lap
I can feel it in the air that it’s on tonight
I don’t really care if it’s wrong or right
Petal to the metal baby holds me tight
Anything you want I can get that girl, if you’re with that girl

Everybody knows that I want ya
If you want me baby show me
Roll the windows down let your hair flow
Let it all go tonight

Woo hoo... All the windows down
Woo hoo... When I’m rolling through your town
Saying yeah yeah (2x)

[Instrumental Break]

Woo hoo... All the windows down
Woo hoo... When I’m rolling through your town
Saying yeah yeah (2x)

Woo hoo... All the windows down
Woo hoo... When I’m rolling through your town
Saying yeah yeah (2x)

Woo hoo... All the windows down
Woo hoo... When I’m rolling through your town
Saying yeah yeah (2x)

External links

Gallery

References

  1. Baran, CJ [@cjbaran] (April 7, 2012). "Feelin da drop? RT @HeffronDrive: It's studio time with @bigtimerush @matt_squire @chrisrojas "You all ready for a new song?" (Tweet). Retrieved 8 August 2022 – via Twitter.
  2. Big Time Rush Chart History. Billboard.com. Retrieved 1 May 2022.
  3. 3.0 3.1 3.2 3.3 3.4 Glickman, Stephen Kramer and Jed Spingarn. "The Night Time Show #69: Jed Spingarn- BIG TIME RUSH, THE THUNDERMANS, PINKY AND THE BRAIN" (timestamp 36:30-37:51). Retrieved 29 April 2022.
  4. 4.0 4.1 "Koffee With Kendall Ep. 15 With Special Guest - Stephen Kramer Glickman" (timestamp 30:23). December 18, 2017. Retrieved 29 April 2022.
  5. 5.0 5.1 5.2 5.3 5.4 Big Time Rush. "Big Time Rush - Windows Down - Behind The Scenes". 2013. Retrieved 8 May 2022.
  6. www.cambio.com/2012/06/11/windows-down-by-big-time-rush-exclusive-first-listen/
  7. PenaVega, Carlos [@TheCarlosPena] (May 25, 2012). "Aloha ! http://instagr.am/p/LEbTzsCPVK/" (Tweet). Retrieved 8 May 2022.
  8. PenaVega, Carlos [@TheCarlosPena] (May 29, 2012)."The final sunset!! http://instagr.am/p/LMsQIyiPVd/" (Tweet). Retrieved 8 May 2022.
  9. 9.0 9.1 Big Time Rush. "Big Time Rush Reacts To Their “Worldwide” Music Video 10 Years Later | Entertainment Weekly". Entertainment Weekly, 2021. YouTube.com. Retrieved 8 May 2022.
  10. 10.0 10.1 10.2 Schmidt, Kendall. "Big Time Rush on new album, band's future". CBS News, 2013. Retrieved 8 May 2022.

Navigation

Navigation

V·T·E Songs in Big Time Rush
Season 1 "Big Time Rush" · "Famous" · "City Is Ours" · "Any Kind of Guy" · "This Is Our Someday" · "Halfway There" · "Stuck" · "A Shot in the Dark" · "Count on You"
Season 2 "Til I Forget About You" · "Boyfriend" · "I Know You Know" · "Big Night" · "Nothing Even Matters" · "Make a Beautiful Christmas" · "All I Want for Christmas" · "Yardsquirrel's Christmas" · "Oh Yeah" · "Dance, Dance, Dance" · "The Mom Song" · "Worldwide" · "Paralyzed" · "Superstar" · "If I Ruled the World" · "Blow Your Speakers" · "All Over Again"
Season 3 "Love Me Love Me" · "Time of Our Life" · "Cover Girl" · "Elevate" · "Movin' Up to Bel Air" · "Windows Down" · "No Idea"
Season 4 "Like Nobody's Around" · "With Ur Love" · "Picture This" · "You Dumped Me for Her" · "24/seven" · "Confetti Falling" · "My Friends" · "Song for You" · "Run Wild" · "Untouchable" · "Get Up" · "Crazy for U" · "We Are"
Big Time Movie "Can't Buy Me Love" · "Help" · "A Hard Day's Night" · "We Can Work It Out" · "Revolution" · "Music Sounds Better with U"
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