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"Not Giving You Up" is the second single released by Big Time Rush since their 2021 comeback. It was made available for digital download and streaming on February 25, 2022, and follows the band's previous single, "Call It Like I See It".

Background[]

On September 17, 2021, Big Time Rush posted an image from a recent photoshoot to their social media accounts, with the caption "500k likes and we’ll tease that new new 🎶🎵". Five days later, when the post had reached 433,132 likes, the band posted a 28-second video of behind-the-scenes footage from their photoshoot, played over a snippet of an unnamed song.[2] On Instagram and TikTok, which display the title of songs featured in their posts, the song was simply named "That New New", a reference to the original caption. The audio in the post was the first officially released recording heard from Big Time Rush since their third album, 24/seven, released eight years prior.

Big_Time_Rush_That_New_New

Big Time Rush That New New

The preview video originally posted on Big Time Rush's social media platforms.

Prior to the Big Time Rush Live tour, Kendall Schmidt posted a video of the background band practicing for the upcoming shows and teased the inclusion of an "unreleased" song on the setlist. The band performed a part of "Not Giving You Up" at both stops of the tour, featuring sections of the song that had not previously been heard.[3] In February 2022, another studio preview of the track was featured in the band's "Big Time Rush – 2021 Recap" video, accompanying live footage from the December tour.[4]

After teasing an announcement for several weeks, on February 14, 2022, the band officially announced that "Not Giving You Up" will be released as their second official single since their 2021 comeback, on February 25, 2022.[5] To promote the track and to celebrate Valentine's Day, a hotline called the "Big Time Relationship Services" was created for fans to call into to hear various pre-recorded messages from the band. Callers may press "5" on the keypad when prompted to hear a special preview of "Not Giving You Up".

Big_Time_Rush_performs_'Not_Giving_You_Up'_on_'GMA'_-_GMA

Big Time Rush performs 'Not Giving You Up' on 'GMA' - GMA

On February 21, 2022, Big Time Rush performed "Not Giving You Up" on Good Morning America, while also announcing and promoting their upcoming Forever Tour.[6]

Music video[]

Big_Time_Rush_-_Not_Giving_You_Up_(Official_Music_Video)

Big Time Rush - Not Giving You Up (Official Music Video)

An accompanying music video for "Not Giving You Up" was released on February 25, alongside the single release. The video stars American actress Sydney Park, who calls the "totally legit" Big Time Relationship Services hotline in search of relationship advice. Using their field expertise, the four members of the BTRS walk her through the steps of moving on from a struggled relationship.

The video, directed by Erik Rojas, was filmed and edited from January to February 2022.[7] The following week, the band's YouTube account published a behind-the-scenes look into the making of the video, filmed by videographer Aaron Gatewood.[8]

Lyrics[]

I can’t fight this feeling that won’t go away
In too deep to think of looking back, yeah
You go stealing hearts and then you run away
And I keep holding on to what we had

When it comes to you girl,
I’m prepared to do anything that it takes
I’m falling down, fall on me
Zero games, baby please,
Please, please, yeah!

Cause I’m never giving you up
Not giving you up, not giving you up,
Not giving you up, not giving you up,
Not giving you up, no
Cause I’m never giving you up
Not giving you up, not giving you up,
Not giving you up, not giving you up,
Not giving you up, no

Some cardio and mimosas in the morning
I just can’t get enough of you (ooh)
Just name it girl you know that I’d be on it
I just can’t say no to you

When it comes to you girl,
I’m prepared to do anything that it takes
I’m falling down, fall on me
Zero games, baby please,
Please, please, yeah!

Cause I’m never giving you up
Not giving you up, not giving you up,
Not giving you up, not giving you up,
Not giving you up, no
Cause I’m never giving you up
Not giving you up, not giving you up,
Not giving you up, not giving you up,
Not giving you up, no

You know I got it bad for you
Give up all I have for you
You gon’ make me beg for you
Baby if you wanna live it up I’m down
Cause I’m never giving you up
Not giving you up, not giving you up,
Not giving you up, not giving you up,
Not giving you up, no

I’m no good at waking up without you
My hands are shaking,
I’m breaking up without you
Without you...

Cause I’m never giving you up
Not giving you up, not giving you up,
Not giving you up, not giving you up,
Not giving you up, no
Cause I’m never giving you up
Not giving you up, not giving you up,
Not giving you up, not giving you up,
Not giving you up, no

You know I got it bad for you
Give up all I have for you
You gon’ make me beg for you
Baby if you wanna live it up I’m down
Cause I’m never giving you up
Not giving you up, not giving you up,
Not giving you up, not giving you up,
Not giving you up, no

Credits and personnel[]

Credits adapted from YouTube Music.[9]

  • Producer, Vocal Producer: Nick Furlong
  • Producer: Cut&Dry
  • Mastering Engineer: Randy Merrill
  • Mixer: Josh Gudwin

Videos[]

External links[]

References

  1. Maslow, James [@JamesMaslow] "Hell of a week creating the new sound of Big Time Rush…can’t wait for y’all to hear what we’re cooking up 🔥 🎶 🔥" (Tweet). Retrieved 13, October 2022
  2. Big Time Rush [@BigTimeRush] (September 17, 2021). "500k likes and we’ll tease that new new 🎶🎵" (Instagram post). Retrieved February 21, 2022 – via Instagram.
  3. Instagram live video by BigTimeRush [@bigtimerush] (December 2021).
  4. "Big Time Rush - 2021 Recap". YouTube.com. Retrieved February 21, 2022.
  5. Big Time Rush [@BigTimeRush] (February 14, 2022). "Haven't you heard?? Our next single, "Not Giving You Up", is out on Feb. 25th! Make sure you pre-save to listen to it first here: http://bigtimerushofficial.com/notgivingyouup" (Tweet). Retrieved February 21, 2022 – via Twitter.
  6. "Big Time Rush performs 'Not Giving You Up' on 'GMA'". Good Morning America. goodmorningamerica.com. Retrieved 21 February 2022.
  7. [Big Time Rush [@bigtimerush] (March 11, 2022). "I know what you’re thinking… Yes it’s real. Yes I know it looks good. Yes @bigtimerush has some seriously cool stuff happening." (Instagram post). Retrieved 11 March 2022.
  8. "Big Time Rush - Not Giving You Up (Behind The Scenes)". YouTube. Retrieved 11 March 2022.
  9. "Not Giving You Up". YouTube.com. Retrieved 10 May 2022.

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